Asset Wise Public Company Limited (ASW) has acquired a 41.18% stake in ZAAP World, venturing into a comprehensive Lifestyle & Entertainment business to capitalize on the recovering market. This partnership combines ASW's expertise in lifestyle-focused real estate development with ZAAP World’s leadership in creating music experiences that resonate with the younger generation. With over 10 years of experience in organizing concerts, festivals, and business events, ZAAP World aims to expand into a full-scale lifestyle business, reinforcing its position as a market leader for the new generation.

Mr. Kramchat Wiphanpong, CEO of Asset Wise Public Company Limited (ASW), a leading real estate developer focused on lifestyle under the concept of “Happiness Designed for You” or “We Build Happiness”, stated that the company aims to drive growth through three strategies: JV-M&A-Collab, which includes Joint Ventures, Mergers and Acquisitions, and Collaborations, to become a leading real estate operator in Thailand. Recently, on October 19, 2022, the company acquired a 41.18% stake in ZAAP World Entertainment Co., Ltd., a comprehensive Lifestyle & Entertainment business.

This investment aims to leverage ZAAP World’s expertise in organizing concerts, festivals, and business events to create a new musical phenomenon, reinforcing ASW's position as a lifestyle real estate developer under the concept of “Happiness Designed for You” or “We Build Happiness”, aligning with ZAAP World’s vision of “ZAAP is your friend”. ASW will connect the musical lifestyle of the younger generation with its condominium projects such as KAVE, ATMOZ, MODIZ, and other residential brands to expand its customer base and foster ongoing brand loyalty.

“This marks a significant step in ASW's investment, as we see great potential for growth in the concert, event, and festival business. Thailand is a key destination for world-class artists wanting to perform. With the COVID-19 situation improving in Thailand and globally, we aim to harness ZAAP World’s strength in designing music experiences to reach the younger demographic, enhancing our marketing strategy to add value to our real estate brand by offering new entertainment through superior music experiences, making us a brand that meets all lifestyle dimensions, including technology, lifestyle creation, and quality of life,” said Mr. Kramchat.

Mr. Thepwan Kaninwarapan, CEO of ZAAP World Entertainment Co., Ltd., which operates a comprehensive Lifestyle & Entertainment business, stated that the company has developed a growth strategy in collaboration with ASW to fully expand its music experience business next year. With strengths in organizing unique and innovative concerts and festivals in terms of concept, theme, and new experiences, they are poised to capitalize on the recovering concert, event, and festival business that has been revitalizing since the third quarter as Thailand returns to normalcy post-COVID-19. Leading businesses and brands are resuming their music marketing strategies, with the market for this business valued at over 15 billion baht.

ZAAP World is a leader in designing music experiences for concerts, festivals, and business events in Thailand, with over 10 years of operational experience and a deep understanding of organizing more than 800 events. They excel in creating unique music experiences by tapping into insights from the younger generation, enabling businesses and brands to connect with this demographic, resulting in high success rates for all events. ZAAP World has a fan base among the younger generation across all segments.

“ASW’s joint venture will enhance ZAAP World’s capabilities, allowing for exponential business growth. Recently, we collaborated with ASW on organizing four MONSTR Concerts within condominium projects, which received positive feedback for each event. We are confident that we will leverage our strengths to provide musical experiences for ASW’s brands, creating a strong community club that connects ASW’s customer base,” said Mr. Thepwan.

Recently, the company organized another major concert, the Single Festival, a music festival that brought together 13 leading artists to entertain singles, including Slot Machine, Stamp, Safeplanet, and more, creating a new musical phenomenon that received overwhelming responses. On October 22-23, attendees can look forward to the Waterzonic concert, a spectacular water-themed party featuring world-class artists, which is a must-see for anyone missing the Songkran festival. This event will be held at Live Park Rama 9, and the company plans to continue organizing concerts during this high season.

ASW operates in real estate development, focusing on high-rise and low-rise residential projects in prime locations under the concept of “Happiness Designed for You” or “We Build Happiness”. Currently, they have developed over 45 condominium and housing projects under various brands designed to create happiness suitable for every lifestyle, including KAVE, ATMOZ, MODIZ, ESTA, and THE HONOR, with a total project value exceeding 48.05 billion baht. This includes 33 completed and ready-to-move-in projects and 12 projects currently on sale and under development. ASW currently has a backlog of sales valued at over 9.218 billion baht, which will be recognized as revenue continuously.